ABOUT US

LIVES, EATS, DREAMS MARKETING

MarCom 24/7 is led by Hussain Shah with a global network of marketing professionals dedicated to providing the best marketing services for organizations that are truly unstoppable.

For the past 17+ years, Hussain has been leading innovative marketing functions at technology companies ranging from startups to global publicly traded companies. During this time, he has led strategy and tactical execution of campaigns in product and service organizations. In doing so, he has worked in hyper-competitive B2B, and B2G markets.

Hussain has built innovative campaigns that are results-oriented, data-driven, and agile to market shifts. This includes:

  • Gaining market share in biometric-based payments.
  • Launching products in the virtualization technology space.
  • Increasing market share of information security productized services.
  • Leap-frogging market capture for business process management and training services.

Hussain graduated from George Mason University with a bachelors in government and international relations and lives in Northern Virginia.

THE DIFFERENCE

The overwhelming number of marketing consultancies are either focused primarily on consumer (B2C) marketing or treat enterprise (B2B) marketing as an outgrowth of services. In contrast, MarCom 24/7 was built from the ground up as a vendor for enterprise marketing needs.

Why does this matter? It matters because enterprise marketing is different, it is more complex, more involved, and more data dependent than consumer marketing. We are built for capturing enduring trust while smart targeting specific audiences. We focus on engaging with meaningful content that educates and is able to deliver details without losing interest across a chain of stakeholders.

For a long time, B2B marketing lagged in embracing the power of digital channels. Whether it was capitalizing on email marketing as part of structured nurture streams, social media campaigns for lead intelligence or even leveraging remarketing for touch point management, enterprise marketing seemed to largely be cannibalizing from consumer marketing playbooks — and not very well.

But this has changed dramatically with platform owners developing technologies specific to enterprise marketing needs. In parallel, enterprise marketing leaders recognized the change in audience behavior when it came to consuming content and trusting companies as thought leaders. The change was an ever greater audience dependence on digital channels for getting educated and seeking/formulating solutions.

This digital first preference for B2B marketing is drastically different than what exists in consumer marketing. Among other things, it is a deeper dive on data and involves working with a much more limited audience universe. This results in the need for hyper-segmentation of pain points in order to gain the trust of B2B prospects.

This is why MarCom 24/7 was established, this is the need we solve with innovation, experience, and ever evolving reservoir of strategies and tactics.

OUR PHILOSOPHY

We strive to work with the companies that want to evolve beyond their past accomplishments. We bring sometimes outlandish but always ambitious ideas to the table with a clear path to execution and a unique passion for data.

 

OUR CORE PRINCIPLES

  • Data is the great unifier of purpose – we seek it, understand it, and leverage it.

  • Movement is inevitable – we build agility into the DNA of your marketing programs.

  • Collaboration is supreme – we trust in your vision and work to earn your trust in taking your offerings to the market better than the competition.

  • Innovation is the differentiator – we believe that is it possible to out-innovate and win while being out-spent by the competition.

  • Money isn’t necessarily the answer – we have shown that out-of-the-box and ambitious campaigns will always beat larger budgets, especially in B2B marketing.

WE ARE LUCKY TO WORK WITH THESE ORGANIZATIONS

There is no greater satisfaction than supporting and working with organizations that trust us with their digital marketing projects. There is no mountain we won’t climb to retain that trust.  And we do it everyday, happily, 24/7!

Be Unstoppable

Marketing can be the data driven, lead pumping heart of your business. Lets talk about how we can exceed your expectations.

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