Low search volume is not the same as low value in B2B. Use tools like Semrush, Ahrefs, or Google Search Console to identify longer-tail queries your target buyers are already using to find your competitors. Also mine your sales team’s email threads, support tickets, and discovery call transcripts — these are a gold mine of exact-language JTBD queries. A keyword with 50 monthly searches and a 5% conversion rate is worth far more than one with 5,000 searches and a 0.1% conversion rate.