Product Companies

THE RESULTS DRIVEN LONG GAME

Between the logic triggers, the finesse of using industry jargon, and educating over entertaining for building relationship with a chain of stakeholders using detailed long form content – it’s easy to be overwhelmed by the challenges of B2B marketing faced by product companies.

SOLVE FOR THE PROBLEM

The B2B product buyers are deluged with vendor options, don’t be another generic scream. Be the surgical whisper planted at the moment of need, hyper-personized to their situation, with subject matter expertise that builds your brand as the “right” option. Making it easy for them to pick you from the crowd. Our value is in understanding and charting engagement paths that nurture relationship – both new or existing. We are focused on the “retention” rather than the “splash”.

Our value is in understanding and charting engagement paths that nurture relationship – both new or existing. We are focused on the “retention” rather than the “splash”.

We Deliver:

  • Holistic demand generation results for B2B companies 

  • Content marketing that achieves brand ascension and trust
  • Fluff-Free social media management across the enterprise  
  • Metric driven campaign management aligned to your goals 

HOW WE SUPPORT PRODUCT COMPANIES

DEMANDGEN 360

DemandGen 360 starts with understanding the market. This understanding is the basis for developing a strategy; and executing it through martech and channel optimization. This results in analytics that provide a holistic view of how the campaign is doing and what warrants refinement. Being an interative process, DemandGen 360 then repeats!

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Content Marketing

A better way to achieve trust. You are the brain trust with expertise on the value proposition of your product. We are here to transform that brilliance into valuable content that cements your market position and works diligently in generating engagements, influence and followers.

The goal of content marketing for B2B product companies is to achieve trust; to be recognized as a subject matter expert and a trusted source for solving problems.

Among the challenges in the B2B marketing world is that, there are multiple stakeholders, each holding unique expectations and needing specific communication angled to their lens and preferred channel of communication.

Our answer is a contextually aware content marketing program delivered across channels of optimal resistance. A content marketing program that lives in the cold and calculating world of KPI driven strategy – powered by multi-medium content – and delivers a seamless buyer journey.

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DOMINATE SOCIAL MEDIA

Reject the fluff. We support your social media marketing with goal oriented tactics across the spectrum – from sales, marketing, product management, and business development to executive leadership.

The value of social media for B2B product companies is extraordinary – but very delicate. The potential of social media is extraordinary. It can replace cold calling with social selling. It can transform you into a thought leadership engine that builds lasting relationships. It allows you to leverage big data for honing and testing your position in the competitive landscape.

But social media usage for B2B product companies is also very delicate. Mismanagement will be amplified at the speed of a tweet and there is less room for forgiveness of mistakes because business audiences have longer memories.

To leverage the potential of social media and to avoid it’s pitfalls, we bring extra emphasis on objective actions and integrate social media campaigns into the entire marketing program of your company.

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INTEGRATED MARKETING CAMPAIGNS

It is not about campaigns that elicit singular emotional responses. It is about campaigns that build sustainable long-term relationships across the spectrum of stakeholders for your B2B product offerings.

The modern enterprise marketing campaign is far too complex for steering without analytics. It is often too expensive for investing without ROI models. And it is frequently too critical to launch without a clear governing strategy.

To address these ground realities, we designed our service around an iterative process—integrating KPI for accountability, utilizing analytics for measurement and transparency, and continuously innovating to create a feedback loop. Such innovation “listens” to the analytics and drives towards the KPI goals. This allows us to slaughter sacred cows with iterative testing and continuously improve campaigns.

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TOP USE CASES

STARTUP MARKETING

OWN THE JUNGLE

Innovate, out-maneuver, and out-deliver — outside the box. Starting a new business is both exciting and daunting. The path to entering a complex B2B market with your offering can be riddled with mines, traps, and hurdles. Our expertise is to expertly navigate the challenges of startup marketing.

ESCAPE THE PLATEAU

TIME TO LEVEL UP

Success can be tricky. You launched, engaged, and succeeded. But growth has staggered to a trickle. The often misconception is that doing more of what you have always done will push you through. What is required is a different approach, a “next level” approach in your marketing.

THOUGHT LEADERSHIP ASCENSION

RISE ABOVE THE NOISE

When content has become both cheap to produce and gets glazed over in mass consumption, thought leadership cannot be achieved through a quantity-driven “production” approach. Ultimately, attention spans are sinking, expectations are rising, and we are functionally content deaf.

MARKETING AUDIT

IN DATA WE TRUST

Gut feelings are good, intuition is nice, but data is pure. Nothing unifies a company behind reality like actual data. Whether it’s data caused by the actions of your company, your competitors, or the market in general. Let’s lift the subjective lens and provides invaluable actions for success.

Be Unstoppable

Marketing can be the data driven, lead pumping heart of your business. Lets talk about how we can exceed your expectations.

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WE ARE LUCKY TO WORK WITH THESE ORGANIZATIONS

There is no greater satisfaction than supporting and working with organizations that trust us with their digital marketing projects. There is no mountain we won’t climb to retain that trust.  And we do it everyday, happily, 24/7!